On the world's most beautiful avenue, the brand goes electric.
The brief
"BYD, a major force in electric vehicles, hosted an event at its Champs-Élysées showroom. An exceptional showcase in the heart of Paris, for a brand moment poised between showroom and soirée."
Our approach
An electronic, forward-looking sonic backdrop in keeping with the brand's technological DNA — melodic house and modern textures. A discreet sound installation woven into the showroom space, designed to accompany the discovery of the vehicles without ever drowning out conversation.
Gallery
